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Brands:
TALK TO FRANK.COM
Success Story: Strategic Partnership Marketing
OBJECTIVE:
Increase brand awareness without a budget through strategic partnerships.
METHOD:
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Key partners were secured through a specially developed model.
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Exciting ideas were created and the benefits of partnering with FRANK were delivered in order to entice a brand to partner
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Developed existing partnerships + new ones with brands such as BT, Club 18-30, MTV, C4, CD Wow and working with the social networking sites producing extremely successful campaigns in the early days of Social Media
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Negotiated deals worth up to £800k in free media space.
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RESULTS:
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Increased the ROI from 2:1 to 16:1 (the COI requirement was only 4:1) in just six months
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Worked with youth brands to produce 85% awareness amongst the target audience of teens
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Scored 99 out of 105 in the client’s evaluation of the work
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Increased incremental business + made the COI the most profitable account in the agency, over the likes of many well known brands such as Vodafone and Shell.
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