Anna Kingsley © 2020. All Rights Reserved.

Website designed by www.annakingsley.com

Client:

TALK TO FRANK.COM

Success Story: Strategic Partnership Marketing 
OBJECTIVE:

Increase brand awareness without a budget through strategic partnerships.

METHOD:

  • Key partners were secured through a specially developed model.

  • Exciting ideas were created and the benefits of partnering with FRANK were delivered in order to entice a brand to partner

  • Developed existing partnerships + new ones with brands such as BT, Club 18-30, MTV, C4, CD Wow and working with the social networking sites producing extremely successful campaigns in the early days of Social Media

  • Negotiated deals worth up to £800k in free media space.

RESULTS:
  • Increased the ROI from 2:1 to 16:1 (the COI requirement was only 4:1) in just six months

  • Worked with youth brands to produce 85% awareness amongst the target audience of teens

  • Scored 99 out of 105 in the client’s evaluation of the work

  • Increased incremental business + made the COI the most profitable account in the agency, over the likes of many well known brands such as Vodafone and Shell.

SEE THE

THE FULL PORTFOLIO