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Brands:
TALK TO FRANK.COM

 
 
 Success Story: Strategic Partnership Marketing 
OBJECTIVE:
Increase brand awareness without a budget through strategic partnerships.

METHOD:
  • Key partners were secured through a specially developed model.
  • Exciting ideas were created and the benefits of partnering with FRANK were delivered in order to entice a brand to partner
  • Developed existing partnerships + new ones with brands such as BT, Club 18-30, MTV, C4, CD Wow and working with the social networking sites producing extremely successful campaigns in the early days of Social Media
  • Negotiated deals worth up to £800k in free media space.

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RESULTS:
  • Increased the ROI from 2:1 to 16:1 (the COI requirement was only 4:1) in just six months
  • Worked with youth brands to produce 85% awareness amongst the target audience of teens
  • Scored 99 out of 105 in the client’s evaluation of the work
  • Increased incremental business + made the COI the most profitable account in the agency, over the likes of many well known brands such as Vodafone and Shell.
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