Success Story: Brand launch on a budget!
To successfully launch a new brand/company, jDeal, with an extremely limited budget and within an incredibly tight timeline of 3 months! jDeal is a Jewish Groupon and mainly operates in NYC, USA.
After the logo and brand was created, all marketing channels were used to create brand awareness and a database of users. The main marketing channels, however, focused on to bring some quick wins were PR, blogger outreach, buzz marketing, social media, email marketing, and a targeted online display campaign.
After just 3 months there were:
Over 70 excellent deals offered to users on everything from restaurants to teeth!
Over 150 merchant requests to be featured in a daily deal, with more asking daily...
Over 78 press mentions
Over 24 significant articles written in well respected media such as The New York Times, Tech Crunch, Adweek, Brandweek, Crain's, Jewish Week, PR Week, Fast Company Blog and The Jewish Channel. We were targeting a Jewish audience!
Grew the database over 15 x from email campaigns and blogger outreach
jDeal’s social media pages were grown from zero to thousands of followers, mainly through the Brand Ambassador campaign I implemented
Over 50 companies requested to join the jDeal affiliate programme
An official media partnership with The Jewish Week was created, plus several other great strategic partners were also produced.