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Client:

POWTOON

Success Story: Growth Hacking for SaaS 
OBJECTIVE:

Increase sales + brand awareness for Powtoon with a tiny budget!


METHOD:

  • Employed all marketing channels + growth-hacking methods

  • Came up with ideas and produced campaigns that resulted in the most used templates and highest sales days at the time

  • Grew the marketing team in terms of staff, suppliers and put the right resources in place.

  • Represented Powtoon at the 2014 Web Summit. Paypal had selected Powtoon to be the exemplar for their Startup Blueprint Program, having won the Best Startup Award for Paypal.

RESULTS:
  • More than tripled the database of users by millions in under a year!

  • Doubled monthly sales revenue each month

  • More than tripled the amount of Powtoons being created

  • Within 6 months transforming PPC from a negative to a 400% positive ROI

  • Grew the business through strategic partnerships

  • Created a marketing team with robust processes for success!

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THE FULL PORTFOLIO