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Brands:
POWTOON
Success Story: Successful Growth Hacking for SaaS
OBJECTIVE:
Increase sales + brand awareness for Powtoon with a tiny budget!
METHOD:
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Employed all marketing channels + growth-hacking methods
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Came up with ideas and produced campaigns that resulted in the most used templates and highest sales days at the time
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Grew the marketing team in terms of staff, suppliers and put the right resources in place.
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Represented Powtoon at the 2014 Web Summit. Paypal had selected Powtoon to be the exemplar for their Startup Blueprint Program, having won the Best Startup Award for Paypal.
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RESULTS:
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More than tripled the database of users by millions in under a year!
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Doubled monthly sales revenue each month
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More than tripled the amount of Powtoons being created
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Within 6 months transforming PPC from a negative to a 400% positive ROI
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Grew the business through strategic partnerships
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Created a marketing team with robust processes for success!
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