Succes Story: Email Marketing
The company needed to sell more seats on their trains (at the time is was branded GNER). This was the main train line operating in the NE of England.
I created a full eCRM strategy. GNER’s database was also segmented so relevant messages and tone of voice helped create personalized emails to inspire the appropriate audience to travel.
Overall revenue increased by over 100%
The database was doubled in just over a year
The monthly leisure e-newsletters produced an average ROI of 48:1
Seat Sale emails produced an ROI of up to 90:1 with uplifts of $1M in revenue
An 'Easter Seat Sale' achieved 400,000 new acquisitions alone!