Combining creativity with strategic thinking and business acumen, she has created numerous integrated marketing campaigns, which have produced excellent ROI, for a diverse range of products/services in a variety of sectors, from Israeli startups to world-wide established brands.
As a thought-leader she's spoken at a wide variety of venues. She hosted the OurCrowd Summit's Social Media for 15,000 attendees and gave one of the most popular ever talks at the time at Google Campus TLV. It was so oversubscribed she had to give the talk twice! She was also one of the key speakers and mentors for the Web Academy, Urban Place, TLV.
She holds a 2:1 B.A. (Hons) degree from the University of Liverpool and passed with excellence her exams, from the Institute of Practitioners of Advertising (IPA).
She is a true entrepreneur with many examples from her life as to how I've achieved the nigh-on impossible, having gone against the odds!
Prior to being a marketer, Anna enjoyed a very successful career as a TV Producer/Director. During this time she worked for the main UK broadcasters (BBC, Sky, ITV, Channels 4 and 5) as well as NBC, Universal Films, Pearson, Discovery and other well-known channels and leading independent production companies.
Anna produced various well-known programmes such as GMTV and BBC's flagship programmes, Watchdog and Live & Kicking. As well as breaking into the BBC, one of her biggest achievements was creating and producing the critically-acclaimed series, The Dance Years (ITV), and producing Globe Trekker, which was broadcast all over the world on different channels.
Anna has also appeared live on TV as a Film Critique for Sky and on BBC News as a pundit. She's also interviewed numerous A list celebs and VIPs off-camera.
MEDIA COMPANIES WORKED FOR INCLUDE:
Anna is an intrepid explorer, and loves travelling.
Almost 30 years ago, before the days of mobile phones, Google and the web, and when we were still living in the shadow of the Iron Curtain, she broke into and crossed Russia, as well as China, on a shoestring of a budget, all on my own - she's actually lucky to be alive!
Her travels have also led her across most of the USA, Europe, Africa, South America and Asia. She's currently trying to find time to write her book!
Anna is also passionate about art and design and has styled four apartments. She loves the theatre (was a member of British Equity) and used to be in the music industry. She also loves dancing (is a qualified Zumba instructor) and playing racket sports badly!